Be the Master of Your Domain

Hello again Doctors. What I wanted to make sure that we cover before you begin this great adventure of owning your own chiropractic office is the fact that your are not only going to be “The Doctor”, but you are also the business owner. There are several different hats that you have to wear with in that office. This is something that gets quite often overlooked while we are school. We get so focused on the clinical aspect of patient care that we often forget it is vital that we learn how to run a business. I know that you all are striving to be the best doctor that you can be but it as equally if not more important that you strive to be the best business person that you can be. You need to master your business skills in accounting, advertising/marketing, staff, networking, public speaking, leadership, accountability, and office management. It is vital for the success of your business that you not be a “ Jack of all trades and a master of none.” It’s not enough to just have some knowledge in all these different areas. Remember this practice is your baby and no one is going to take care of your baby like you will. This is your source of major income for you and your family, so you can’t afford to slack in any or all areas of your business. There is so much more to the growth and prosperity of your practice than just treating patients and getting results. If that was the case than every doctor that saw patients and got results would be ultra successful and quite frankly I have seen some of these same doctors go out of business so we know that is not the silver bullet. The key is not being the greatest doctor in the world the key is having the perfect balance of being the greatest doctor and being the greatest business person you can be. I would highly recommend that if you extremely lack in business skills you either have to find someone or some group to teach you the skills that you need, develop those skills yourself, or don’t be a business owner. I’m not saying this to discourage anyone I just know that without those skills you will be committing professional suicide. One thing I’ve learned after coming out of school is that you can never stop learning. That goes with your clinical skills as well as your business skills. You need to constantly be brushing up and maintaining excellence in all of these areas. Your office is your domain and you need to be the master of it for true growth and prosperity to take place. Your new practice is a living, breathing organism and it can only become what you make of it. So give it the attention it needs and be a master in all areas or running that practice. Till next time.

Tags: Chiropractic, Chiropractic Business, Chiropractic Office Management, Chiropractic Opening, Chiropractic Success, Chiropractor, Chirpractic HealthCare